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4 Reasons Why You Should Live Stream on YouTube

YouTube live streaming is a great way to connect with your audience in real time. Whether you’re hosting a Q&A session, playing a video game or just talking to your viewers, you can create some really fun content.

However, it’s important to remember that not all live streams will be a hit with your audiences. You have to put some serious thought into promoting your videos in order to get the most out of them.

1. It’s a great way to Engage with your audience

YouTube Live gives your audience the opportunity to interact with you in real time. This allows you to answer their questions, respond to compliments and more. This type of interaction helps build stronger connections with your audience and creates a more personal feel to your content.

Live streams are also a great way to grow your YouTube audience over the long term. Since YouTube prioritizes video content from channels it knows are watched regularly, growing your viewership on YouTube will help your live stream appear in viewers’ feeds more frequently.

Before going live, make sure you have a reliable internet connection and test out your webcam/microphone to avoid any issues during the broadcast. Also, be sure to promote your live stream ahead of time. This will give your audience a chance to mark it in their calendars and get excited about the event. Lastly, consider using a tool like Sprout’s Social Listening to monitor and analyze the chatter around your video to identify opportunities to further engage with your audience.

2. It’s a great way to build your brand

While traditional YouTube videos and shorts are still the bread-and-butter of video content, live streams allow you to engage with your audience in a more unique way. Whether it’s a Q&A session or an educational video, the way in which you interact with your viewers can build brand affinity and trust.

The ability to repurpose your live stream is another reason why it’s a great tool for building your brand. You can take the best clips from your live stream and turn them into podcast episodes, high-quality GIFs, blog posts, and more. Just be sure to add links to your blog post or post-click landing page in the comments of your live stream and in your repurposed content so that viewers can follow through on your call to action.

Additionally, don’t forget to promote your live stream on your social media channels and in your email newsletter. This will help drive more traffic to your live stream and increase the likelihood of it engaging a new audience.

3. It’s a great way to build relationships with your audience

Live streaming gives you a chance to connect with your audience on a personal level. It’s a great way to build trust and show your followers that you are passionate about what you do. This type of content is also a great way to promote other content that you have created, such as blog posts or podcast episodes.

You can also use live streams to answer questions from your audience or to interact with them in real time. Using this feature can help you build relationships with your audience and keep them engaged in your content.

To make sure that your live stream is a success, be sure to prepare ahead of time. This includes ensuring that you have a good internet connection, a stable microphone and the right lighting. You should also test your equipment before the broadcast to make sure everything is working properly. It’s also important to remember to set a schedule for your live streams and promote them on your other social media channels.

4. It’s a great way to get feedback

One of the best things about live streaming is that you can get feedback from your audience in real-time. This is a great way to find out what they like and don’t like about your content, and it can also help you improve your future videos.

Be sure to respond to any comments that you receive, preferably live (if possible). This will make your viewers feel heard and will help keep them coming back for more. You can also use comments as a lead-in to other pieces of content that you’re creating, such as a blog post or podcast episode.


Experimentation is an important part of any type of marketing, but it’s particularly vital when it comes to live video. There are so many different variables to test, and with the right approach, you can create a live stream that delivers massive value to your audience. And don’t forget – always have fun! That’s what will truly keep your audience engaged.

Terry V Williams

Terry V. Williams is a professional writer who lives in Seward with his family and two cats. He earned M.Ed at Concordia University. He built his career as a freelancer in digital marketing. He proved that any one can make his career in digital marketing and earn a lot. His passions for gardening, and home improvement contribute to his wide knowledge of all things garden and home accessories. Throughout his career, Williams has gained experience in recreational planning, natural landscaping, estate landscaping.